Retailers : Do You Know Who Your Customers Are? We do.

On average, 20% of people will login to free WiFi when it’s available. Yet retail venues, shopping centers and large retail facilities don’t know how to optimize the WiFi experience for visitors and leverage the data it produces.

Retailers and consumers alike believe that engagement and improving the overall in-store experience is one of the top opportunities to increase revenue moving forward. With less people in-store, businesses look to make the most of the omnichannel strategy and with brand loyalty at an all-time low, retailers must address the fact that consumer shopping habits have changed.

The importance of connectivity and embedding smart technologies into operations that ensure staff and visitor safety is now more important than ever, as well as improving the visitor experience and driving revenue. Intelligent technologies like WiFi Engagement & Analytics are helping businesses build the bridge between developing customer profiles and knowing how to enhance their buying experience to increase revenue. Intelligent technologies like WiFi Engagement & Analytics can offer more insight to retailers than ever before.

Improving Guest Experiences using WiFi Engagement & Analytics

A connected retailer is only as smart as the data source it connects to, and what it can do with the created insights. In order to overcome the challenges retailers are facing today, many are developing digital communication programs to ensure engagement and education for all visitors. With WiFi Engagement & Analytics, your business can:

• Monitor - Understand total footfall, how visitors move around and where they dwell and optimize to match, reducing safety risks and driving revenue
• Connect - Build digital visitor profiles in order to get a clear view across venues, allowing tailored future engagement
• Protect - Provide updates on the latest government services, new mandates and monitor COVID recovery initiatives
• Engage - Use insight-based profiles to educate visitors, promote rewards and keep them up to date with upcoming events to influence behavior and drive spend
• Reward - Leverage key visitor data to create tailored campaigns that drive new revenue across all merchandise sales

How does it work?

WiFi Engagement & Analytics is enabled overtop your existing hardware - whether that’s WiFi or sensors – and gives your business access to key demographic and behavioural visitor data to build detailed visitor profiles. Similar to website analytics, our cloud-based solution captures real-time visitor data and insights including name, age, gender, social interests, contact information, frequency of visits and much more.

Even before the customer connects to your guest network, WiFi Engagement & Analytics gives you the ability to see heat maps and movement intelligence data like how many people are occupying your space, how long they stay there, how and where they move around, and their behaviour as they shop. All of the data collected is stored within a centralized, enterprise-class reporting suite, ready to be analyzed and filtered to find unique patterns and trends or optimize your business layout based on how visitors are navigating the space. In addition, it is possible to export digital profiles and all data points directly into your existing marketing and CRM solutions.

The Connected Retailer

Many venues struggle to engage with their visitors while on site, and keep them informed throughout their journey. This issue can be overcome with the use of smart technologies. Successful retailers have a clear plan in relation to how they connect with customers, and most importantly use that connection to drive knowledge and engagement.

By understanding the visitor journey, it is possible to capture key data in each step of the process, providing a much clearer view of the end-to-end journey and customer preferences. This digital profile enables retail venues to then communicate, engage, educate, reward and drive more revenue in the most efficient way.

Each time a visitor seamlessly re-connects, information increases, meaning venues are continually capturing new behavior and preference data; increasing the value of new visitor profiles.

Visitor information that is collected can be used by a number of key stakeholders. This then supports venues to create tailored campaigns that drive new customer visits and repeat visits, as well as the information to develop loyalty programs and tailored rewards. All of this information can be exported directly into existing marketing and CRM solutions, or combined with existing databases.

Boosting Revenue Through Better Customer Engagement

Once a clear communication program has been established, it is much easier to connect and engage with visitors within a venue. Through segment-based education, feedback, promotions and rewards, it is possible to start the process of driving revenue, directly within venues, and across the channel.

• Visitors - Educate visitors on new promotions and offers across high or low dwell areas to drive spend for all areas of your venue.
• Education - Keep visitors up-to-date and well informed with important safety information and changing guidelines.
• Tailored Promotions - Drive increased revenue through delivering a personalized experience, offering product deals and visitor benefits through advertising.
• Retention - Keep visitors coming back through delivering experiences they won’t forget. Captured data allows venues to encourage return visits using automated and personalized messaging.

WiFi Engagement & Analytics provides retailers with the opportunity to drive revenue through product promotions, rewards, loyalty and third party advertisements.

Allow visitors to view products and services throughout the access journey. Targeted advertisements can leverage demographic and behavioral data that has been captured through interaction with the end user to ensure a personalized experience. Target marketing can then be used to further improve communications, increasing the quality of service and expand the coverage across venue hotspots. As more data is captured, the insight becomes increasingly valuable and drives stronger return on investment for all stakeholders.

Harness The Power of WiFi Engagement & Analytics

Whether your business is looking to capture key visitor data, build detailed visitor profiles and reports, or segment data to improve visitor engagement and increase revenue, we offer the tools and reporting functionality to transform your physical space and deliver exceptional visitor experiences.

Knowing the how, what and why of your customers’ behavior can provide a wealth of insights and an excellent ROI. Take action today by requesting a quote from our team.