How does WiFi engagement & analytics in retail drive UX

Around the world, consumers are interacting with AI-powered technology deployed by businesses in industries from food and beverage to retail, SaaS to travel. Where direct mail lets companies attempt to personalize their marketing for customers with postcards in their mailboxes, WiFi engagement allows retailers to curate a customer’s shopping experience from the moment they connect to the network.

The worldwide adoption of smartphones, laptops and other mobile personal devices has allowed enterprise marketers to find innovative ways to engage customers and deepen their relationships. Accenture research reports that 84% of customers will pay more for personalized products, yet few retailers outside of the luxury segment actually personalize their services.

This article will explore how to use WiFi engagement, as well as the analytics you can implement to drive an elevated and personalized shopping experience.

Building customer profiles

The days of guessworking your customers’ needs and sending out messages that may or may not resonate with them are over. Personalized marketing online is an expected, base-level engagement tactic your customers are used to. Now you can also engage your customers while they shop around your store and after they leave.

Similar to website analytics, WiFi engagement and analytics work to build a customer profile in real-time. As customers in your store connect to your WiFi, you gain access to details such as their name, age, phone number and gender from login pages, can track how often they interact with your store, and even discern their social interests.

From this pool of information, businesses are able to send hyper-focused, targeted ads to customers who are highly engaged with their products already. This could include relevant emails or SMS messages regarding discounts on the exact items your customers shopped for at your store. In-store, this can help them navigate to sections they would like or avoid long lines at checkout. Developing your marketing campaigns based on the customer experience can help you win more brand loyalty, engagement and sales by tailoring your marketing to exactly what your customers want.

Movement intelligence, or location analytics, uses geo-fencing technology to create zones in specific areas of the store. This information is plugged into the analytics portal where you can then optimize your space. You’ll know exactly how much demand your customers are exerting on your inventory, where they move around in your store and where their greatest interest lies.

At the same time, WiFi analytics programs give IT management the tools they need to expand, contract or enhance their networks. Based on need, you can create a bigger network that can accommodate more users. WiFi engagement also helps drive app downloads so customers can shop online even after they leave the store. This level of insight can help save your business time and money on marketing campaigns, new network technology and inventory management.

Why is personalization in retail vital?

No matter where a customer is shopping, they should feel as if they are receiving the same amount of support and guidance as they do when shopping in person. Imagine finding a pair of pants you really like, but the color is slightly off. If you were shopping in-store, you’d ask a salesperson if they had similar pants in another shade and in your size. This level of care should extend to their online and hybrid experiences as well.

With WiFi engagement, your store has the chance to step into the future of retail with ease. With Amazon opening a physical, “frictionless” store that brings together technology and physical shopping, the future will only become more technologically advanced when it comes to retail. Increasingly, personalized shopping is still necessary no matter how little “friction” you want to eradicate. According to an April 2021 MIT Sloan blog, the trick is knowing which touch elements to keep and which to let go of.

Adoption of digital technology for your store can help you develop a better in-person experience for your customers. For example, after you gain more information on customers' behavior by using heat mapping to track them while they walk through your store, you can adjust how the store is set up to attract more customers to higher-value items. Retail management can even predict when it’s time to restock popular items based on sales trends.

WiFi engagement has many benefits, enabling companies to accomplish tasks such as: 

• Running in-app promotions.
• Driving repeat visits.
• Converting online shoppers.
• Making data-driven inventory decisions.
• Gaining customer feedback.
• Tailoring marketing.
• Driving loyalty through participation.
• Crossing and upselling products and services.
• Strengthening marketing channels.
• Enhancing in-store shopping.
• Displaying high-value items based on data.
• Getting a 360 view of customers’ behavior.

In spite of predictions saying that physical stores would fail in the face of the digital age, retail continues to find new ways to impress and attract customers.

Implementing WiFi engagement into your retail scheme

Telesystem's WiFi Engagement & Analytics solution is easy to implement and includes a dashboard to track insights as they come in.

You can build customer profiles and identify who among your audience interacts with your store the most. As customer profiles begin to take form, a customer type can be easily segmented into different groups so each segment can be better understood and marketed toward. Your customers will appreciate a unique shopping experience each time they enter the store.

The more details you can compile, the more insight you’ll gain into who your customers are. This can help you optimize your space, your online presence, marketing, item fulfillment and more.

However, while this sounds like an easy solution for your marketing efforts, it could be tough to get customers on board. Sharing personal information has become more taboo as the years' pass. Creating value by personalizing a customer’s shopping experience in-store and offering loyalty rewards for connecting to the WiFi can help incentivize customers to share their information with your company.

The important key is to ensure that you have implemented a secure network that is safe from cyber-attacks. Equip IT managers with the knowledge and tools to keep the network safe.

“WiFi networks are akin to living, breathing entities. Their care and feeding include expansion, redesigns, optimizations, and upgrades to a newer version of WiFi,” as Network Computing writer Bob Wallace says.

It takes an informed team to ensure the WiFi network is working efficiently and effectively. Losing customer data to a hacker is a surefire way to lose their trust and loyalty.

A safe network and user incentives can help you elevate your marketing efforts quickly and efficiently. Tapping into the analytics from Telesystem’s WiFi engagement programming can help you get ahead of your competition and gain customer trust in your brand.  

Key features include:

• Accurate blue dot positioning within 1.5 meters.
• Step-by-step route audio instructions.
• Seamless floor detection and transitions.
• Rerouting notifications.
• Location-based messages (geofencing).
• Highly intuitive UI/EX.
• Mobile responsive web accessibility (non-app/non-mobile users).

We work with businesses of all sizes and shapes, from mid-market enterprises to hybrid working start-ups, home offices to SMBs. If you’re ready to scale your business with an engagement solution that can transform your marketing efforts, reach out to a Telesystem professional today for a quote and get started today.

Around the world, consumers are interacting with AI-powered technology deployed by businesses in industries from food and beverage to retail, SaaS to travel. Where direct mail lets companies attempt to personalize their marketing for customers with postcards in their mailboxes, WiFi engagement allows retailers to curate a customer’s shopping experience from the moment they connect to the network.

The worldwide adoption of smartphones, laptops and other mobile personal devices has allowed enterprise marketers to find innovative ways to engage customers and deepen their relationships. Accenture research reports that 84% of customers will pay more for personalized products, yet few retailers outside of the luxury segment actually personalize their services.

This article will explore how to use WiFi engagement, as well as the analytics you can implement to drive an elevated and personalized shopping experience.

Building customer profiles

The days of guessworking your customers’ needs and sending out messages that may or may not resonate with them are over. Personalized marketing online is an expected, base-level engagement tactic your customers are used to. Now you can also engage your customers while they shop around your store and after they leave.

Similar to website analytics, WiFi engagement and analytics work to build a customer profile in real-time. As customers in your store connect to your WiFi, you gain access to details such as their name, age, phone number and gender from login pages, can track how often they interact with your store, and even discern their social interests.

From this pool of information, businesses are able to send hyper-focused, targeted ads to customers who are highly engaged with their products already. This could include relevant emails or SMS messages regarding discounts on the exact items your customers shopped for at your store. In-store, this can help them navigate to sections they would like or avoid long lines at checkout. Developing your marketing campaigns based on the customer experience can help you win more brand loyalty, engagement and sales by tailoring your marketing to exactly what your customers want.

Movement intelligence, or location analytics, uses geo-fencing technology to create zones in specific areas of the store. This information is plugged into the analytics portal where you can then optimize your space. You’ll know exactly how much demand your customers are exerting on your inventory, where they move around in your store and where their greatest interest lies.

At the same time, WiFi analytics programs give IT management the tools they need to expand, contract or enhance their networks. Based on need, you can create a bigger network that can accommodate more users. WiFi engagement also helps drive app downloads so customers can shop online even after they leave the store. This level of insight can help save your business time and money on marketing campaigns, new network technology and inventory management.

Why is personalization in retail vital?

No matter where a customer is shopping, they should feel as if they are receiving the same amount of support and guidance as they do when shopping in person. Imagine finding a pair of pants you really like, but the color is slightly off. If you were shopping in-store, you’d ask a salesperson if they had similar pants in another shade and in your size. This level of care should extend to their online and hybrid experiences as well.

With WiFi engagement, your store has the chance to step into the future of retail with ease. With Amazon opening a physical, “frictionless” store that brings together technology and physical shopping, the future will only become more technologically advanced when it comes to retail. Increasingly, personalized shopping is still necessary no matter how little “friction” you want to eradicate. According to an April 2021 MIT Sloan blog, the trick is knowing which touch elements to keep and which to let go of.

Adoption of digital technology for your store can help you develop a better in-person experience for your customers. For example, after you gain more information on customers' behavior by using heat mapping to track them while they walk through your store, you can adjust how the store is set up to attract more customers to higher-value items. Retail management can even predict when it’s time to restock popular items based on sales trends.

WiFi engagement has many benefits, enabling companies to accomplish tasks such as:

• Running in-app promotions.
• Driving repeat visits.
• Converting online shoppers.
• Making data-driven inventory decisions.
• Gaining customer feedback.
• Tailoring marketing.
• Driving loyalty through participation.
• Crossing and upselling products and services.
• Strengthening marketing channels.
• Enhancing in-store shopping.
• Displaying high-value items based on data.
• Getting a 360 view of customers’ behavior.

In spite of predictions saying that physical stores would fail in the face of the digital age, retail continues to find new ways to impress and attract customers.

Implementing WiFi engagement into your retail scheme

Telesystem's WiFi Engagement & Analytics solution is easy to implement and includes a dashboard to track insights as they come in.

You can build customer profiles and identify who among your audience interacts with your store the most. As customer profiles begin to take form, a customer type can be easily segmented into different groups so each segment can be better understood and marketed toward. Your customers will appreciate a unique shopping experience each time they enter the store. 

The more details you can compile, the more insight you’ll gain into who your customers are. This can help you optimize your space, your online presence, marketing, item fulfillment and more.

However, while this sounds like an easy solution for your marketing efforts, it could be tough to get customers on board. Sharing personal information has become more taboo as the years' pass. Creating value by personalizing a customer’s shopping experience in-store and offering loyalty rewards for connecting to the WiFi can help incentivize customers to share their information with your company.

The important key is to ensure that you have implemented a secure network that is safe from cyber-attacks. Equip IT managers with the knowledge and tools to keep the network safe.

“WiFi networks are akin to living, breathing entities. Their care and feeding include expansion, redesigns, optimizations, and upgrades to a newer version of WiFi,” as Network Computing writer Bob Wallace says.

It takes an informed team to ensure the WiFi network is working efficiently and effectively. Losing customer data to a hacker is a surefire way to lose their trust and loyalty.

A safe network and user incentives can help you elevate your marketing efforts quickly and efficiently. Tapping into the analytics from Telesystem’s WiFi engagement programming can help you get ahead of your competition and gain customer trust in your brand.

Key features include:

• Accurate blue dot positioning within 1.5 meters.
• Step-by-step route audio instructions.
• Seamless floor detection and transitions.
• Rerouting notifications.
• Location-based messages (geofencing).
• Highly intuitive UI/EX.
• Mobile responsive web accessibility (non-app/non-mobile users).

We work with businesses of all sizes and shapes, from mid-market enterprises to hybrid working start-ups, home offices to SMBs. If you’re ready to scale your business with an engagement solution that can transform your marketing efforts, reach out to a Telesystem professional today for a quote and get started today.