Meeting Customers Where They Are: TrustUC’s Business Messaging

In an era where speed, efficiency, and constant connection are pivotal, the way businesses communicate is evolving drastically.  Customers expect immediate answers and seamless interaction on their preferred channels; waiting days for an email reply or playing phone tag is no longer acceptable. To meet these expectations, organizations need a communication solution that is instant, reliable, and easily integrates into existing workflows, ensuring every message is securely and effectively delivered every time.

This is where TrustUC’s Business Messaging functionality comes in. By delivering real-time, two-way messaging straight to customers’ mobile devices, TrustUC empowers businesses to connect with their audience wherever they are. Whether you’re sending appointment reminders, promotional offers, or urgent notifications, TrustUC makes sure your communications are seen, acted upon, and protected. For organizations seeking to be more agile, competitive, and responsive, TrustUC is the essential tool for modern customer engagement.

What is Business Messaging?

Telesystem Business Messaging, part of the TrustUC unified communications platform, transforms your business number into a multi-functional communication hub; From two-way texting with customers to internal team chats, group messages, and automated notifications. Without requiring new apps or complex software installs, it enables businesses to send and receive SMS, MMS and iMessages from their existing voice or UCaaS number—bringing agility, immediacy, and intelligence to customer and team communications.

By streamlining communication across various channels, our solution increases operational efficiency, strengthens customer relationships, and ensures businesses stay competitive in an ever-evolving digital landscape.

Benefits of TrustUC Business Messaging

One of the most significant benefits of business messaging is its ability to meet customers exactly where they are. In today’s world, consumers are consistently connected to their mobile devices and prefer seamless engagement across platforms they already know and use. In fact, 91% of people say they would rather text a business than call or email, underscoring the growing demand for fast, familiar, and effortless interactions. Messaging cuts through the noise, ensuring your interactions are delivered, seen, and acted on.

Improved Customer Engagement

Activating Messaging on an existing business number enhances the ability to engage, acquire, and retain customers. Since people spend a significant part of their day checking notifications on their phones, they’re accustomed to receiving and replying to texts, with an impressive 90% of messages being read within just three minutes of receiving it.

In fact, the average open rate for texts hovers around 98%—which is about five times higher than email. With SMS, you have a much better chance at capturing your customer’s attention and optimizing time-sensitive communications, making it a powerful tool for modern engagement. Whether you are sending important updates, appointment reminders, service notifications, or personalized offers, messaging ensures the conversations move quickly, efficiently, and at scale.

Enhanced Customer Experiences

The ability to text your audience offers your business a more rapid and personal approach to customer interaction. Unlike one-size-fits-all email blasts, messaging allows for tailored conversations that can be adapted to individual preferences and behaviors.

Companies can utilize automated responses for common queries while automatically sending more complex issues to human agents. These agents can even text with multiple customers at once, boosting the efficiency of your support team. This communication method allows for immediate conflict resolution and consumer satisfaction, as it eliminates common complaints such as slow email responses or lengthy hold times over the phone.

TrustUC’s Business messaging functionality improves the accessibility, reliability, and efficiency of customer service, which are crucial components in maintaining a loyal customer base and success for your business.

Increased Business Efficiency

TrustUC Business Messaging is about more than just external communication—it also improves internal workflows and productivity. By upgrading your TrustUC seats to a higher level of Business Messaging functionality, you can harness automation, AI tools, and pre-built messaging templates to streamline daily tasks and reduce manual workload.

For example, businesses can:
• Send automated reminders for appointments or payments
• Use messaging templates for onboarding or recurring inquiries
• Provide 24/7 support through AI-powered messaging

This level of automation helps reduce the need for additional staff while ensuring consistent, round-the-clock communication --- keeping your business efficient and always responsive.

Key Use Cases for Telesystem Business Messaging

TrustUC Business Messaging gives organizations the ability to engage customers and streamline communication across multiple touchpoints—all from a single, familiar business number. By enabling messaging functionality with upgraded TrustUC seats, businesses can personalize conversations, automate outreach, and drive measurable improvements in both customer experience and operational efficiency.

Here are some of the key ways businesses are leveraging TrustUC Business Messaging:

• Welcoming and nurturing campaigns:

Instantly greet customers with a welcome message once they share their contact details, and follow up with regular notifications, updates, or insights into your business.

For example, hotels can automatically send a pre-arrival SMS to guests with essential details on amenities, check-in procedures, and local recommendations. During their stay, guests can use texting to request room service, housekeeping, or book spa appointments—all through seamless, real-time communication that enhances their experience and makes guests feel valued and cared for throughout their stay.

• Promotional messages:

TrustUC’s Business Messaging enables businesses to send personalized marketing messages that capture attention and drive action. SMS messaging can be used to announce new product launches, limited-time offers, or event invitations—all while integrating conversational AI to provide immediate responses to customer inquiries.

For example, e-commerce brands often use SMS to promote major sales events like Black Friday. By creating a sense of urgency and exclusivity, businesses can drive more traffic, convert leads, and increase profits during high-demand shopping seasons.

• Transactional messages:

TrustUC Business Messaging is ideal for sending essential order confirmations, shipping updates, or security alerts. This SMS feature can also play a critical role in multi-factor authentication (MFA), keeping customer accounts secure.

For example, banks use SMS to send real-time alerts whenever suspicious activity is detected on an account. If an unauthorized login attempt occurs, the system automatically delivers a verification code via SMS to the customer’s registered phone number, ensuring added security through two-factor authentication (2FA).

• Customer service:

When you upgrade individual TrustUC seats, you unlock the ability to elevate your support experience by offering two-way messaging that connects customers with AI chatbots or live team members. This SMS feature can be used to answer common questions about return policies, product details, or order status—providing fast, convenient service that meets customers where they are.

For example, a retail store can enable SMS support to help customers track orders, initiate returns, or ask about product availability. Instead of waiting on hold or searching online, customers can quickly text the business and receive real-time assistance, making the shopping experience smooth and hassle-free.

• Reminders:

Reduce no-shows, missed payments, and forgotten events with timely text reminders. Whether it’s for appointments, subscription renewals, or upcoming promotions, SMS reminders help keep your customers informed and on schedule.

For example, a dental or medical office can send automated text reminders to confirm upcoming appointments and decrease no-show rates.

Telesystem is Here to Improve Your Business Communications

Communication with your customers isn’t just about delivering a message—it’s about delivering the right message, at the right time, on the right channel. Companies that embrace business messaging can expect higher customer satisfaction, better team collaboration, and more efficient operations. With TrustUC’s Business Messaging functionality, businesses get a powerful, secure, and scalable platform designed for the modern world.

Contact us today to learn how TrustUC can help your business stay connected, competitive, and ready for the future of effective communications.