WiFi Engagement + Analytics in Healthcare

After the pandemic, it’s no surprise that patients and staff alike may be apprehensive about setting foot in the hospital.

Since then, hospitals have taken steps to ensure the safety of patients and staff alike. Some are even leveraging technology to do so. What if hospitals could track where patients, visitors, and staff are to make sure infected individuals are kept at a safe distance, all without large additions to existing infrastructure?

The answer is simple: The hospital’s WiFi network.

What is WiFi engagement and analytics?

The WiFi engagement and analytics system is a powerful and flexible tool capable of capturing key visitor data, building detailed profiles and reports, and segmenting data to improve visitor engagement.

This system along with cloud software can allow a hospital to access key demographic and behavioral visitor data, allowing them to securely optimize their space. It uses existing managed WiFi infrastructure, minimizing the need for additional equipment to be installed. It can collect a variety of data points from connected devices in real-time, including: 

• Name
• Age
• Gender
• Frequency of visits.
• Interests
• Contact information.
• Real-time location.

The system is handled via a managed WiFi service, through which a third-party provider like Telesystem designs, installs, monitors, and maintains a WiFi network for a customer. The purpose of a managed WiFi solution is to provide fast, reliable, and secure wireless network connectivity with minimal complexity or cost.

Movement intelligence

Location analytics are integrated over your WiFi network to understand how visitors move around your campus by using de-identified MAC address “signals.” This data is fed into an analytics portal where you can optimize your campus based on real-time information.

Advanced Wayfinding

Our Advanced Wayfinding technology offers real-time location tracking indoors, allowing you to create personalized navigation experiences for both patients, staff, and guests.

Use cases

The WiFi engagement and analytics system can be used in a variety of cases, in and outside of healthcare. More generally, it can be used to:

• Capture real-time visitor data and insights.
• Deliver personalized marketing campaigns to increase spend.
• Optimize your space based on how your visitors move around.
• Provide indoor and outdoor blue dot location tracking.
• Increase safety through occupancy tracking for situations such as COVID-19.
• Gather valuable customer feedback.
• Enhance asset tracking for critical equipment.
• Increase storefront conversions.
• Drive loyalty scheme participation.
• Monetize your WiFi.

Healthcare Use Cases

There are several use cases for this system in healthcare as well, centered around improving both the patient and staff experience. Let’s dive into the most important ones.

• Reduce missed appointments through digital wayfinding. By using a proprietary blue dot technology similar to Google Maps or Apple Maps, you won’t have to worry about patients getting lost within your campus or buildings. Digital wayfinding will help patients navigate turn-by-turn. This feature helps support social distancing and can expedite the reporting of safety issues.
• Reduce staff interruptions and increase operational efficiency. Giving patients the ability to navigate eliminates the need to stop staff and ask for directions, allowing staff to go about their duties uninterrupted.
• Avoid new employees from getting lost.  Digital wayfinding allows new employees to avoid getting lost and keep from holding up foot traffic that could negatively impact patient care.
• Improve operational efficiency by understanding how people move around your campus.  Having an understanding of where bottlenecks occur with footfall traffic allow for change in traffic direction and flow, making it easier for everyone to get around.
• Personalize your communications using demographic and behavioral data.  Identify segments of patients and visitors and send communications promoting services that are relevant to them.>
• React quickly to major incidents by altering routes and opening or closing exits.  The app allows you to close off certain navigation routes to patients, allowing you to safely take care of emergencies without having to worry about foot traffic.
• Drive app downloads.  You can redirect customers at the end of the WiFi access journey and prompt them to download the app, linking to the relevant app store based on the type of device.

Why should you invest in this system for your healthcare campus?

There are a number of benefits healthcare campuses can receive from investing in a WiFi engagement and analytics solution. Here are a few statistics to show how it can help:

• 71% of patients are frustrated with their healthcare experience.
• Organizations providing “superior” patient experience achieve net margins 50% higher than those providing “average” patient experience.
• 60% of patients are asking for their experience to become more digital.
• $150B is the cost of no-shows across US healthcare systems, annually.
• 74% of healthcare leaders believe that optimizing the customer journey across multiple touch points will be very important in the next few years.
• 60% of patients would visit their healthcare provider more often if communications felt like they were personalized.

Cost savings

A WiFi engagement and analytics system not only increases safety and makes navigation easy and convenient; it can also optimize costs while increasing revenue. Our indoor location solution allows you to leverage clear data insights around user behavior to improve staff efficiencies and patient safety, with 80-85% less hardware and reduced maintenance.

The system is built on top of existing infrastructure inside of the building, leaving a minimal amount of additions to be made.

Improve the healthcare experience

A WiFi engagement and analytics solution is a cost-effective way to make healthcare safer and more convenient for both staff, patients and guests alike. It seamlessly integrates with existing systems, meaning a minimal amount of installation needs to be done. After the system is up and running, users can easily navigate your healthcare facility by downloading the application to their smart device.

For more information about our WiFi engagement and analytics solution, as well as our WiFi management system, contact us today so we can help you create a better healthcare experience.